Latina Shoppers | Redbean Blogs

Archive for the ‘ Latina Shoppers ’ Category

Marketer’s Watch – Empowering Latina shoppers through cultural understanding

April 12th, 2011
Posted in Cultural Insights . Hispanic News . Latina Shoppers . Market Study
By Jackie

In a matriarchal culture such as ours, the family dynamics in Hispanic homes revolve around mamá or mami, abuela, tía and nena*. Opportunities abound for brands that address the needs and desires of these Latina shoppers: She is the gateway to the larger Hispanic family unit; she is the decision maker in the household and [ READ MORE ]

Marketers Watch: Latina Shoppers, Unveiled

October 19th, 2010
Posted in Hispanic Insights . Hispanic News . Latina Shoppers . Market Study
By Jackie

Today we launched the initial topline results for the 2010 Latina Shopper Study, for which we are so grateful to our signature sponsors, Pepsico, Sara Lee and VISA, and to our partners New American Dimensions, all of whom have made possible that this study be done. It is not viable to address all the findings and conclusions [ READ MORE ]

RSS FEED

News Calendar