Marketer’s Watch: The new cross cultural reality

• February 24th, 2010
• Posted in Cultural Insights
• By Jackie

Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. We must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior[ READ MORE ]