Jackie | Redbean Blogs

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Marketer’s Watch: The new cross cultural reality

February 24th, 2010
Posted in Cultural Insights
By Jackie

Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. We must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior[ READ MORE ]

The new game: are you in?

November 16th, 2009
Posted in Hispanic News
By Jackie

Everyone in recent days is ranting and raving about the impact that Census 2010 will have on multicultural marketing, in fact, on marketing as a whole. And with good reason! Truth be told, 50 Million Hispanics in the U.S. today, growing 4X faster than the general population. Yes, of course the composition of the total [ READ MORE ]

The two faces of ‘La Crisis’

October 12th, 2009
Posted in Hispanic Insights . Hispanic News
By Jackie

Welcome to RedbeanBlogs where we look forward to sharing our perspectives on Latina women, the cultural currents that influence their behavior today and how these two intersect with product categories, brands and media. What are the biggest and strongest cultural currents influencing consumer behavior and brands today[ READ MORE ]

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