Author Archive

Identity or Race?

In the  NY Times article published Saturday, January 14, “For many Latinos, Racial Identity is more Culture than Color” the author, Erika Lubliner reports that Cultural Identity is the main self-defining difference between Latinos and Non-Latinos living in the U.S. today. We strongly applaud the NY Times for contributing to the clarification of this matter because [ READ MORE ]

Marketer’s Watch – Empowering Latina shoppers through cultural understanding

In a matriarchal culture such as ours, the family dynamics in Hispanic homes revolve around mamá or mami, abuela, tía and nena*. Opportunities abound for brands that address the needs and desires of these Latina shoppers: She is the gateway to the larger Hispanic family unit; she is the decision maker in the household and [ READ MORE ]

Marketers Watch: Latina Shoppers, Unveiled

Today we launched the initial topline results for the 2010 Latina Shopper Study, for which we are so grateful to our signature sponsors, Pepsico, Sara Lee and VISA, and to our partners New American Dimensions, all of whom have made possible that this study be done. It is not viable to address all the findings and conclusions [ READ MORE ]

You go, girl!

Redbean Society proudly sponsors Latina Style Business Series, to be held in New York City on July 22, 2010 at the Crowne Plaza Hotel. According to the U.S. Department of Labor, Facts on Working Women, Latinas are the fastest growing small business in the U.S. with a phenomenal growth of 114%. In the last five years [ READ MORE ]

The Journey to Self Determination

“It seems like yesterday”, we say, to indicate how fast time flies! Today, Redbean Society turns ONE YEAR OLD.  Absolutely, times flies! It was only yesterday in Winter 09, when Rene Juan and I would meet at the late Juan Valdez coffee store on E 57th Street to talk about how we would make Redbean Society come [ READ MORE ]

Marketer’s Watch: The new cross cultural reality

Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. We must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior[ READ MORE ]

The new game: are you in?

Everyone in recent days is ranting and raving about the impact that Census 2010 will have on multicultural marketing, in fact, on marketing as a whole. And with good reason! Truth be told, 50 Million Hispanics in the U.S. today, growing 4X faster than the general population. Yes, of course the composition of the total [ READ MORE ]

The two faces of ‘La Crisis’

Welcome to RedbeanBlogs where we look forward to sharing our perspectives on Latina women, the cultural currents that influence their behavior today and how these two intersect with product categories, brands and media. What are the biggest and strongest cultural currents influencing consumer behavior and brands today[ READ MORE ]