Author Archive

You go, girl!

Redbean Society proudly sponsors Latina Style Business Series, to be held in New York City on July 22, 2010 at the Crowne Plaza Hotel. According to the U.S. Department of Labor, Facts on Working Women, Latinas are the fastest growing small business in the U.S. with a phenomenal growth of 114%. In the last five years [ READ MORE ]

The Journey to Self Determination

“It seems like yesterday”, we say, to indicate how fast time flies! Today, Redbean Society turns ONE YEAR OLD.  Absolutely, times flies! It was only yesterday in Winter 09, when Rene Juan and I would meet at the late Juan Valdez coffee store on E 57th Street to talk about how we would make Redbean Society come [ READ MORE ]

Marketer’s Watch: The new cross cultural reality

Marketing communications and advertising must change to consider that the convergence of cross cultural values around the world is impacting the way people think, connect, communicate and behave. We must begin to study the consumer market on the basis of their level of cross cultural engagement and its effects on preferences, life choices and shopping behavior[ READ MORE ]

The new game: are you in?

Everyone in recent days is ranting and raving about the impact that Census 2010 will have on multicultural marketing, in fact, on marketing as a whole. And with good reason! Truth be told, 50 Million Hispanics in the U.S. today, growing 4X faster than the general population. Yes, of course the composition of the total [ READ MORE ]

The two faces of ‘La Crisis’

Welcome to RedbeanBlogs where we look forward to sharing our perspectives on Latina women, the cultural currents that influence their behavior today and how these two intersect with product categories, brands and media. What are the biggest and strongest cultural currents influencing consumer behavior and brands today[ READ MORE ]