Welcome to RedbeanBlogs, where we look forward to sharing our perspectives on Latina women, the cultural currents that influence their behavior today and how these two intersect with product categories, brands and media.

We will look into questions most marketers are addressing today, like what’s influencing and changing consumer behavior and how does that influence their brand choices? How do we continue to build brands in today’s economic environment? How is social media impacting Latina women and viceversa? What is the role of media overall, as engagement points with Latina women, to name a few.

Further, we will voice our opinions on issues that marketers and agencies confront as we move forward into the new frontiers of marketing communications.

We invite you to explore these topics with us and join us in this conversation. Share your comments and viewpoints, and be part of our society.

Redbean Society stands for like-minded people who believe in the power of Latina women as the major stakeholders in Hispanic households. We are a non-traditional, independent group of thinkers driven by consumers, ideas & innovation to create ideas that inspire, empower and engage Latina women with brands. Entrepreneurs who aspire to a better, more productive way of doing what we like to do: work with clients to help them bridge the cultural gap between mainstream America and the Hispanic marketplace, then deliver great ideas to build their business.

There is also a  higher purpose to our mission, which is to make a difference in Latina women’s lives; to let the world be seen through the eyes of these women; and to elevate the value of their contributions to family, society and culture.